Branding Guidelines

Branding Guidelines

From the professional intimacy created by a canfitpro personal training specialist to the high-energy experienced at a canfitpro event, the canfitpro brand is founded in the values we embrace: We are Professional, Compassionate, Competent, Dedicated, and Devoted to the fitness and wellness of ourselves and others. The canfitpro visual identity should communicate those values.

pdf canfitpro Quick Brand Guideline 1.02 Mb

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The Brand

canfitpro-logo300px_Main

Our logo is our brand’s signature. When you see the canfitpro logo it should evoke a feeling of confidence, quality, and energy. Many things make up part of our identity, but only the signature gives the certainty of our presence.

Our logo is one of the most important aspects of our identity. It is what represents canfitpro across all communication material. It is very important to always use our logo as designed, following all directions given in these guidelines.

Write It Properly

From now on there is a different way to write the name of our company in the middle of the text.

You should always write canfitpro in low caps and with no spaces or hyphens. Always make it bold and, if possible, bigger then the regular text (2pt bigger but with the same line height).

Please do NOT use Can-Fit-Pro, CanFitPro or Can Fit Pro.